We build websites, rank you in Google’s map pack, and run paid ads that generate real leads. Serving contractors, professionals, and local businesses across Chicagoland from Des Plaines, IL.
Before we talk solutions, let’s name the actual problems. Most local businesses come to us with the same four issues.
You don’t have a lead problem. You have a positioning problem.
Generic business names hide your expertise. “ABC Solutions” or “Smith & Associates” doesn’t tell anyone what you actually do, who you serve, or why you’re the right choice. A specialist brand commands higher prices, converts better, and attracts clients who already trust you before they call.
We build the specialist brand →Your GBP is incomplete, outdated, or nobody’s managing it.
The map pack is what your next customer sees before your website. Missing photos, no posts, zero review strategy. Every day this isn’t optimized, you’re losing business to a competitor who is.
We own your GBP completely →You’re renting leads instead of owning search results.
Third-party lead marketplaces sell the same lead to multiple competitors. You pay premium prices to race to the bottom against everyone else. Organic rankings, GBP, and Google Pay Per Lead ads generate leads you own outright.
We eliminate the lead middleman →If AI doesn’t recognize your brand, future customers won’t either.
ChatGPT and Google AI Overviews pull from brand mentions, press coverage, and citations across the web. If you’re not referenced anywhere, you’re invisible to an entire generation of buyers using AI to make decisions.
We get you into AI results →Chicagoland businesses who switched from lead-gen platforms and generic agencies.
Eight components working together. One agency managing the whole picture. Because when one piece is missing, the others underperform.
Your Most Visible Asset
Complete setup, ongoing management, photo strategy, review building, weekly posts. First thing clients see before your website.
Organic Rankings You Own
Ranking in the service areas you want to work in. Long-term and compounding. These leads don’t stop when the budget pauses.
Above the Map Pack
Pay to appear when your prospect is actively searching right now. High-intent clicks from people ready to hire.
Google Pay Per Lead
Pay-per-lead directly from Google. to 0 per lead, averaging about in our remodeling accounts. Not shared with competitors. Appears above everything else.
Expand Your Map Reach
Get your listing shown in zip codes where you don’t yet rank organically. Bridges the gap while SEO builds.
25 Platforms, One Brand
Consistent branding everywhere. Your social content feeds your retargeting ads so nothing is wasted.
Be Found by AI Tools
Press releases, Reddit mentions, structured citations. How AI learns your brand exists and recommends you to future customers.
Organic Becomes Paid
We evaluate what performs organically, then turn those assets into retargeting ads. Every piece of content earns its place.
“I built Deck Builder Marketing because Lemur Marketing couldn’t attract deck builders.”
Lemur Marketing exists because of one experiment that failed and one that worked. When Ryan Leonard marketed to deck builders as Lemur Marketing, a general agency with a general name, it fell flat. When he launched Deck Builder Marketing and led with the specialty, trust came first and the clients followed. Same services, same team.
Ryan grew up building decks in his brother’s business, spent twenty years in technical engineering and cybersecurity, studied search for two years, and went all in on the agency in Des Plaines in May 2021. The lesson from that first campaign is now the method: a homeowner spending real money on a deck does not hire the generalist.
Sean Moser in Springfield, Illinois went from Hammer Time Handyman to a dedicated deck-building company with the same skills and a very different phone. That is the move we make for every contractor who needs it, before a dollar goes to ads.
The Specialist Strategy
You’d never go to the ear, nose, foot, and heart doctor. You’d go to a specialist who lives and breathes their specialty.
When a homeowner is hiring someone for a $75,000 outdoor living project, they don’t want the company that’ll figure it out as they go. They want the team that only builds what they’re hiring for.
We help contractors create niche DBAs so that trust is built before the first phone call.
Most agencies pick one channel. We run the full stack because each layer of Google’s search page serves a different intent at a different cost.
Appears above everything. Google-screened, pay-per-lead. Not shared with competitors. Only available for certain contractor types.
Appears above the map pack. High-intent keywords. Best for capturing demand that exists right now while organic rankings build.
The most trusted organic result. Photos, reviews, and proximity determine your rank. Performance Max pushes your listing into areas you don’t rank yet.
Builds over time. Once you rank, leads are free. AI Overviews also pull from here so strong organic presence feeds AI visibility too.
Book a free Visibility Audit. We’ll look at where you are, where you want to be, and build a game plan. No pitch. No pressure.